Hi, I’m Bella

I’m a Senior Copywriter at ATRACTE, where I help local businesses turn simple listings into meaningful first impressions. I believe every neighborhood business has a story worth telling — and I’m here to help tell it well.

My Journey

I’ve spent over a decade working in digital content, brand messaging, and local SEO. I started my career in agency life, writing for everything from startups to regional service providers. Over time, I found my niche in local business storytelling — the sweet spot where strategy meets community.

For the past five years at ATRACTE, I’ve led content initiatives that help small businesses stand out in crowded search results while still sounding human.

What I Do

Directories don’t have to feel generic. My role is to bring personality and clarity to every listing.

Craft SEO-optimized business descriptions that still feel authentic
Create curated “Best in the City” and neighborhood spotlight features
Develop tone-of-voice guidelines for local brands
Edit and enhance user-submitted content for clarity and consistency
Collaborate with marketing and sales teams to improve conversions

Strong copy builds trust. And trust is everything in local business.

How I Work

I’m equal parts creative and analytical. I love diving into keyword research just as much as I love refining a brand’s voice until it feels effortless. My approach is simple: clear messaging, confident tone, zero fluff.

I’m known for:

Turning dry information into engaging copy
Helping business owners articulate what makes them different
Mentoring junior writers and building collaborative workflows
Maintaining consistency across thousands of listings

What I’m Focused On

Right now, I’m working on expanding our editorial content — more in-depth guides, more local features, and more spotlight stories on underrepresented entrepreneurs. My mission is to make our directory not just searchable, but genuinely useful.

Long-term, I’m building toward a Head of Content role where I can shape strategy at a higher level while continuing to champion thoughtful, human-centered copy.

Beyond the Screen

Sunday farmers market regular
Matcha enthusiast
Book club organizer
Big fan of long city walks with a podcast in my ears