Hi, I’m Emily

I’m a Senior Copywriter at ATRACTE, where I help local businesses show up online with clarity, confidence, and character.

I believe the best marketing doesn’t feel like marketing — it feels like a genuine introduction. That’s exactly what great directory copy should be.

How I Got Started

I’ve been working in content and digital marketing for over 11 years. I started in editorial writing before transitioning into SEO and brand messaging. Over time, I found my passion in helping small, community-rooted businesses articulate what makes them special.

For the past six years, I’ve led listing optimization and editorial content at ATRACTE, ensuring our platform feels both searchable and human.

What I Do

Write SEO-informed business descriptions that feel personal
Create curated “Local Favorites” and seasonal guides
Refresh outdated listings to improve engagement
Support advertisers with messaging clarity and brand voice
Collaborate with design and product teams to improve on-page experience

My focus is always the same: make sure readers instantly understand who a business is, what they offer, and why they can trust them.

My Approach

I balance empathy with analytics. I love diving into keyword insights and performance data, but I never lose sight of the human behind the business.

The principles I write by:

Simple is powerful
Specific details build credibility
Consistency strengthens brand identity
Community stories deserve thoughtful storytelling

What I’m Working Toward

I’m currently expanding our long-form editorial section — adding founder interviews, behind-the-scenes features, and deeper neighborhood spotlights.

Long term, I hope to grow into a Head of Editorial role where I can continue shaping how local businesses connect with the communities they serve.

Outside of Work

Slow mornings with coffee and a notebook
Weekend farmers markets
Bookstore browsing and historical fiction
Evening walks through my neighborhood